Yelena is a seasoned marketing executive with 10+ years of experience bringing emerging technology to the market. Yelena was the Director of Demand Generation at IrisVR, an enterprise VR startup transforming how the largest engineering and construction companies in the world design new buildings. Prior to that, Yelena was the Director of Marketing at SecurityScorecard, a Sequoia and Google Ventures-backed cybersecurity startup that instantly rates the security posture of vendors and third parties. Before that, Yelena was the VP of Marketing at SureDone, a multichannel eCommerce platform helping small and midsized businesses double revenue and streamline operations by expanding into new marketplaces overnight. She started her career in digital music marketing, working with Warner Bros, Motown, and Sony. Yelena holds a Master of Science in Entertainment Business (MA) from Full Sail University.